We can create a custom-made logo for you to use on your website, business cards and print materials.
The sites we build are esthetically pleasing and provide easy to use navagation while keeping the spirit of the small business owner. We help our clients develop their web content, making sure that the content is unique and comprehensive. We can guide you in selecting the most effective keywords.
Search engine optimization (SEO) is not a set of buzzwords but is the process of editing your site, coding the HTML and promoting your site so that it can be visible on search engines such as Google. We do this by editing the meta data (the content behind on the scenes that tells search engines what's on your page) and by submitting a site index so that your site can be "crawled" by the search engines.
Google Analytics is a great service provided free from Google which allows you to gather all kinds of data about your website. We will insert a unique tracking code on each webpage that lets Google provide all kinds of statistical information about your website. Analytics can help you track visitors to your site and see the impact of ad campaigns, promotions or things you are doing on social media. We can have reports set up so that they are automatically e-mailed to you at the frequency you prefer.
Analytics can answer questions like:
- How many visitors did I have to my site?
- What are my most popular web pages?
- How long did visitors stay on my site?
- Which page are visitors most likely to stay the longest?
- Where do my visitors come from geographically?
- Which sites are referring visitors to my site (i.e., Twitter, Facebook, Google+, blog)?
We are big fans of Google Applications for Business here at lsbWEBWORKS. Google Apps allows us customize Google's Gmail and other services such as YouTube using your company's domain name. Google costs $50 per user per year. We have set up an "intranet," or an internal website, for one business using Google Apps. For another organization, we set up Google Apps allowing them to share their data and maintain control. Google Apps allows us to embed Calendars or documents into a website allowing the client to easily and an update events to both their public and private calendars. Google forms allows us to embed a form in a website which writes to a spreadsheet. We can set up the Google Apps for you and then train you to use them.
Social media plays an important role today in helping a business get their content out there, connect with their clients, customers or fans, maintain their branding and drive traffic to their website. We can customize your Twitter page, Facebook page and Google+ page. We are able to install Facebook Apps and customize them and we can make recommendations how to effectively use your social media and the appropriate role it plays in your business.
Do you want to reach out to your clients with an e-mail newsletter or promotion? We can help you by customizing your Constant Contact or MailChimp with your own text, company logo and pictures linking back to your web site. We will build on your existing branding in and can customize a resusable template for regular communications and customize communications for a particular promotion.
Content management systems like WordPress and Movable Type allow users to edit and maintain the content on their website. If you need assistance in updating your site that was built using one of these content management systems, or if you would like your site based one one of these platforms, we can help you with that as well.
Blogging is an excellent way to share your expertise and promote your website and brand. We can set up your blog using one of the popular blogging platforms such as WordPress or Blogger. We can then set up the blog feed to embed on your web site and post to your Twitter and Facebook.
Don't know much about blogging? We can brainstorm your list of 50 ideas for blogging, teach you how to update your own blog and train you on blogging "best practices" such as linking back to your website, creating a blogroll and keeping your posts dynamic.